BOGGL® for shelter dogs – Smilla's gift to the world

Our mission: A piece of security for dogs who have nothing.

We may be a small startup but we think with a big vision :

The BOGGL®️ will arrive in every animal shelter, every sanctuary, every rescue center in Germany – everywhere where dogs are alone, overwhelmed, stressed, forgotten and lost.

And yes, we know this is a big project, maybe crazy, but we're doing it anyway!!!

Because if not now – when?

Our fundraising campaign – starting May 1st!

The big heart campaign starts on May 1st:

We are setting up our own donation account and with every BOGGL®️ sold, 5% will go directly into the account.

You want to help, even without BOGGL?

No problem: You can support us directly through our donation account, regardless of your purchase.

Every donation counts. Every BOGGL® helps.

All proceeds go directly to where they are needed: to German animal shelters , rescue centers and projects for protection dogs .

BOGGL® for all DOGGLs, we see you even when we don't see you.

Help now and order the BOGGL®

Our previous fundraising campaigns:

January 13, 2025

Animal Table Dortmund

Eat popcorn and do good at the same time!

At our very first trade fair appearance with the BOGGL® at the Dogs & Fun in Dortmund, we not only wanted to introduce our BOGGL® to you, but also give something back.

That's why we raised funds for the Dortmund Animal Food Bank with our popcorn campaign. You could try our vegan popcorn for a donation of your choice – true to the motto: "Always follow your nose."

A huge thank you to everyone who participated!

How it all began – Smilla, my heart

Smilla accompanies me every day.
I rescued her from a rescue center myself – I know what it’s like and I’m sure YOU do too.

Smilla changed my life and I'm sure your dog changed yours too.
I was working way too much, everyday life, stress, and all that – and Smilla, she waited. And she never complained.

From this mix of gratitude and bad conscience – the mission was born:

I wanted to give her something meaningful to do. Something that would do her good, calm her, and challenge her—even if I couldn't be there with her.

That was the beginning of BOGGL®.

After five years of development, dozens of prototypes, many ups and downs and the never-ending will to continue, something was created that today not only helps Smilla, but also many other dogs.